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Ginger Chen

experience/interaction designer
ginger.jiajingchen@gmail.com
Resume
ginger.jiajingchen@gmail.com
01

ADM Agency Brand Direction

You said we are quiet. Are we?
You said we are humble. Are we?
Stereotypes aren’t real. But we are. REAL.
This is a more confrontational direction of the ADM agency website design. By writing the stereotyping keywords on Asian faces and asking “am I?”, the header images are reaching to an extreme of evoking as an Asian focused agency site. These illustrations I made are also a passive-aggressive approach of confronting perceptions.

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02

Same Layout, Different Tonalities

The goal of this project is to design and develop a versatile template used with different styles but also share the same philosophy. I designed this template for the compatibility as well as a clear message of "showing the real story" that the agency is delivering.

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03

State Farm TVC

In the State Farm campaign, we focus on creating multi-platform storytelling techniques that immerse the audience in the narrative. We continue to develop the storyline in TVC through the conception and design of the S.A.L website--where we present S.A.L as a stand-alone product and review the true story as users continue their engagement.

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04

Same Project, Different Audiences

Both Eggshell Lab and Unleash share the same tagline: Learn from artists. Be an artist. Eggshell Lab position itself as child art education; Unleash, on the other hand, targets millennial art enthusiasts.

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ginger.jiajingchen@gmail.com

ADM Agency Brand Direction

01
Some image

Same Layout, Different Tonalities

02
Some image

State Farm

03
Some image

Same Project, Different Audiences

04
Some image